The Playbook

Big Pharma’s business-as-usual playbook relies on egregious pricing practices and rhetoric designed to set and keep drug prices high.

Egregious Practices Driving High Drug Prices

Out-of-Control Drug Prices

Brand name drug companies are responsible for setting the price of the prescription drugs in their portfolios.

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Patent Abuse

Big Pharma has a long history of price-gouging American patients through tactics designed to game the U.S. patent system and block competition from more affordable alternatives — enabling Big Pharma to maintain monopolies over their biggest money-makers.

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Agendas Designed to Keep Drug Prices High

Innovation Rhetoric

For far too long Big Pharma has used the false excuse that research and development (R&D) costs justify out-of-control prescription drug prices and that solutions to lower prices threaten innovation into new breakthroughs.

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Blame Game

Big Pharma spends millions of dollars each year in an attempt to shift blame for high prescription drug prices onto others in the supply chain.

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